Monday, December 30, 2019

Essay about Abraham as the Ideal Man of Faith in The Holy...

Abraham as the Ideal Man of Faith The question is frequently asked, â€Å"What does it mean to have faith?† â€Å"What does it mean to be faithful?† The path to righteousness has always been one paved in good faith, and this is a well-known fact. The ideal man of faith, it can be reasoned, would be the man who was the most suitable spiritual companion for God. This would be someone with whom God could speak with, and fulfill his wishes for human beings there within. God would not simply want a servant, but a friend who would walk through his life with God. This is a hard man to find. One place worshippers of God are always certain to look for an example is the Bible. The Old Testament offers many differing examples of men of faith. Some men†¦show more content†¦Abraham exhibited every quality that a faith-filled person should have. When God asked him to sacrifice his son, Abraham trusted in God to take care of his son and obeyed. But also, Abraham felt enough faith that he was able to converse with God and occasionally ask a question, instead of just receiving orders. After God said that Sarah, at an extremely old age, would bear a son, Abraham asked God if it was possible. When God wished to destroy Sodom, Abraham had the courage in his relationship with God to intercede on Sodom’s behalf. Abraham was not just another one of God’s servants; he was much more. Noah’s lifestyle can be seen as one of strict obedience and observance to God’s law. From the moment that God informed Noah that he was going to destroy his creation, Noah did all that God asked of him. In an instant he was ready to pack up his family, his belongings, and trust in God to take care of everything. Never did Noah question God’s judgment; God said the world needed to perish, so the world needed to perish. There could be no questioning of this, because Noah’s relationship with God consisted solely of devout obedience. So the Bible says, â€Å"†¦he carried out all the commands that God gave him.† (Gn 6:20) The benefits of Noah’s obedient behavior are obvious. Firstly, the reason that Noah was chosen to build the ark was the fact that he was, â€Å"†¦ a good man and blameless in thatShow MoreRelatedIslam and Christianity: Two Figureheads in Two Influential Texts1110 Words   |  5 PagesReligion is growing worldwide. Two of the fastest growing faiths are Islam and Christianity. Each of these faiths has a book that expresses their beliefs and gives rules or commandments to live by. Islam has the Quran, and Christians have the Bible. Many people in today’s world would deny that there are any similarities between the two books; however, two figures appear in both texts, Abraham and Jesus. The stories of Abraham and Jesus are incredibly similar but, the theological interpretation ofRead MoreThe Old Testament: The Five Covenants Essay1550 Words   |  7 Pagesthat the word covenants is hard to find a true meaning. You will hear the word covenant throughout the Old Tes tament. I think sometimes when we hear the word covenant only one or two covenants come to mind. There are many covenants throughout the Bible. I will attempt to define and explain five covenants. These five covenants are: Noahic Covenant, Abrahamic Covenant, Mosaic Covenant, Davidic Covenant and the Fifth Covenant or the (New Covenant). In these particular covenants we will find the promisesRead MoreJudaism, Islam, and Christianity Essay1687 Words   |  7 Pagessimilarity carried out by these three religions would be the significance of Abraham. Some other differences include: religious texts and also how they approach God in prayer. One similarity that has high significance in the world of all three religions is the importance of Abraham. Abraham is referred to in the Old Testament that is used in both the Jewish faith and Christianity. Also Islam’s refer to Abraham as well as the man that had to make the sacrifice of giving up his son. His obedience was highlyRead MoreJustification Is Defined As An Act Essay2861 Words   |  12 PagesJustification is defined as an act in which God declares all those who accept Him as their personal savior as being righteous and the penalty of sin is removed from their lives by Him. God removes a person who has faith in Him from a state of sin to a state of righteousness. It is stated in the book of Corinthians 5:21 that, â€Å"For our sake he made him to be sin who knew no sin so that in him we might become the righteousness of God†. The term is derived from the Greek word dikaiosis which is a legalRead MoreIndividuality And Morality In The Bhagavad Gita And The Bible1614 Words   |  7 PagesIn order for gods to enact their divine plans, they often use mortals as their pawns, either using them as prophets or putting them through suffering to test their faith. However, those who blindly follow deities become nothing more than puppets. They lose all sense of individuality, free will, and agency, becoming nothing more than husks of their former selves only to fulfill some selfish materialistic or spiritual goal that is promised by a deity. In a sense, they sacrifice a majority of theirRead MoreReflecting On Judaism As A Christian975 Words   |  4 PagesChristian As I have learned about my Christian faith, I have always wondered why Christianity does not fall more in line with the Judaism, their traditions, and their celebration of their festivals. The Bible calls the Israelites God’s chosen people, and throughout the Old Testament He shows His love for them by the way He led them by a pillar of smoke by day and by a pillar of fire at night. Comparing the old covenant to the new covenant, the Bible says â€Å"not like the covenant that I made with theirRead MoreUniversity of Phoenix: Islam Worksheet1148 Words   |  5 PagesUniversity of Phoenix Material Islam Worksheet When studying Islam, it is important to understand the essential elements of the faith, how they are practiced, and the distinctions among the three branches: Shiite Islam, Sunni Islam, and Sufism. Write a 1- to 2-paragraph response for each of the following directives and note where there are differences among the three branches of Islam. Explain the meaning of the name, Islam. The Islamic religion is a Middle Eastern, Arabic Peninsula,Read MoreAnalysis of Hinduism and Islam651 Words   |  3 PagesBoth of these religions are widely practiced by people who believe in the same ideals or concepts. These separate religions are similar to one another, but also contrasting. Common themes can be found between Hinduism and Islam, but the differences are predominant as well. Those who practice Islam are typically Arabic and are called Muslim’s. This practice is based off of the text called the Qur’an. The Qur’an is a bible of sorts to the Muslim’s and is said to contain verbatim the word of God. IncludedRead MoreAspects Of Judaism, Christianity And Islam1937 Words   |  8 Pagesof Zoroastrianism, the significance of Abraham. Some of the differences include: religious texts and how they approach to pray to God (Comparison Table between Christianity, Islam and Judaism 2014). One similarity that has high significance in the world of all three religions is the importance of Abraham. Abraham is referred to in the Old Testament that is used in both the Jewish faith and Christianity. Also Islam’s refer to Abraham as well as the man that had to make the sacrifice of givingRead MoreThe Relationship Between Morality and Religion. Essay1311 Words   |  6 Pagescommands.†(1) So then, if one were to link doing good as essentially doing God’s will, does this mean that one must always obey God’s will eventhough it may not seem to be a good act to us? Take, for example, the biblical story of Abraham and his son Isaac. God had commanded Abraham to sacrifice his only son, Isaac, to Him. If we were commanded to do such a thing now, it is quite likely that we would vehemently protest because we would perceive this as wrong. After all, did God Himself not lay down the

Sunday, December 22, 2019

Techniques And Fraud Schemes Off Balance Sheet Techniques

Techniques and Fraud Schemes Off Balance Sheet Techniques. The research of Giroux (2008) revealed that Enron resourced to complex and deceptive initiatives of fabricating fictitious and guaranteeing its own Special Purpose Entities (SPE) and off-shore accounts to move debt off the balance sheet and transfers the liabilities of the special purpose entity by recording cash as a cash from operations rather than cash from financing (p.1216). The research of Ahmad et al. (2013) on WorldCom indicated that the top executives overstated earnings by routinely manipulating and treating operation expenses as capital (pp.8-10). Likewise, Crumbley et al. (2013) research on WorldCom indicated that the internal auditor discovered the shift of line cost expenses to capital accounts (p.4121). The research of Crumbley et al. (2013) on Adelphia Communication specified that the company’s management and owners falsified number of cable TV subscribers, created false management fees and were hiding off-balance sheet debt from i nvestors (p.4191). Ahmad et al. (2013) research on Tyco International showed that the companies inflated its cash flow by improperly recording booking expenses as capital (pp.8-10). â€Å"Cookie Jar†, Bad Debt Reserve and â€Å"Big Bath† Scheme. Giroux (2008) research on Enron further revealed that the energy deregulation cause earnings volatility by using the mark-to-market accounting and/or accrual accounting as opportunity set up a large reserve cookie jar scheme to cover forShow MoreRelatedFraud Is A Global Problem1003 Words   |  5 PagesFraud is deliberate deception to secure unfair or unlawful gain. Fraud is both a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation) and a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities). Fraud is not prejudice; culture, ethnicity, and religion, are not factors in determining who will commit fraud. Finding fraud can be difficult. We re constantly reminded at every clientRead MoreBernard Lawrence Madoff s Life1407 Words   |  6 PagesMadoff Net Worth is worth %800 Million, He pleaded guilty in March 2009, to 11 federal felonies and admitted to turning his wealth management business into a massive Ponzi scheme that defrauded a lot of his investors for about billions of dollars. Bernie is the admitted operator of a Ponzi scheme, the largest financial fraud in U’S history, and the former non-executive chairman of the NASDAQ stock market. Moreover, in 1960, the Wall Street firm Bernard L. Madoff Investment Securities LLC foundedRead MoreBenefits Of A Program Programs Rewards Employees For Poor Performance ( P. 424 ) Essay719 Words   |  3 Pageshappen with Cendant Corp. Weld et al. (2004) research titled â€Å"Anatomy of a Financial Fraud† regarding a forensic examination of HealthSouth (p.44). Weld summarized that according to PricewaterhouseCoopers forensic study, HealthSouth and its CEO overstated earnings from $3.8 billion to 4.6 billion, while Ernst Young LLP received $3.6 million for 2001 financial statement audit, which denied knowledge of the fraud and cited HealthSouth executives for systemic deception (pp.44-45). Weld quoted SEC DirectorRead MoreDetermining The Cost Of Fraud Essay2270 Words   |  10 PagesOccupational fraud can be defined as â€Å"the use of one’s occupation for personal enrichment through the deliberate misuse or misapplication of the employing organization’s resources or assets† (ACFE, 2016). Asset misappropriation proved to be the most common form of occupational fraud with 83% of cases but it has the smallest median loss of $125,000 whereas the Financial statement fraud occurs in less th an 10% of cases but its median loss of $975,000 (ACFE, 2016). This figure only shows the amountRead MoreLennar Corporation Case Study1395 Words   |  6 Pagesof its current major homebuilding markets in multiple states both organic growth and acquisitions. As the world goes into recession in 2009, one of the top five homebuilders, Lennar is accused of fraud charges for extensive use of joint ventures by a method used to finance investments â€Å"off-balance sheet.† Causing the company’s stock price plunged and trading volume increased dramatically. This paper discusses Corporate Social Responsibility (CSR) in the context of business ethics, a S.W.O.T. analysisRead MoreEnron Case Study Analysis1699 Words   |  7 Pagesproject went under due to an overly involved government). They also had a trading business, called Enron Capital amp; Trade Resources. They also purchases Portland General Electric Co around 1997. In 1998 they purchased Wessex Water. From this they spun off a firm in 1999. In 2000, the Energy Financial Group named the 6th largest energy company in the world. The current situation the company finds itself in is the fact that all of the illegal business they were doing is now out in the open, and theyRead MoreWall Street Has Been Performing Criminal Acts Ever Since1781 Words   |  8 Pagesbeen performing criminal acts ever since its inception, and many of these schemes have become infamous public events. Scandals have included fraud, blackmail, and even outright stealing of money. These schemes have involved different techniques over Wall Street’s history, many of which fundamentally changed how the world deals in finance and regulates the economy. What most do not realize is that when someone commits fraud for billions of dollars, millions of people around the world are affectedRead MoreThe Xerox Corporation s History1633 Words   |  7 Pagesperform two main manipulative accounting procedures and actively covered their tracks. They were inappropriately storing revenue off the books, and then conveniently releasing the stored f unds at pivotal times in order to increase sluggish or slow earning periods. This is a common practice and it is speculated that many major corporations used these booking techniques at times as well. The company was also accelerating revenues from short-term equipment rentals, which were being described as longerRead MoreWhat Does Forensic Mean?3765 Words   |  16 Pagesauditor ferrets out deception in financial statements? 20. Investigative accounting activities in the FBI grew dramatically during what 20th century conflict? World War II 21. In the 1960s, what legendary U.S. crime-fighter began to emphasize fraud detection in his federal government bureau? Edgar Hoover 22.What was the title and who was the author of the first forensic book? Francis C. Dykeman â€Å"Forensic Accountant: The Accountant as Expert Witness’’ 23. Forensic accounting alsoRead MoreInternal Auditing in an Organization and Its Effects on Financial Administration and Controls14791 Words   |  60 Pagesstudy. An audit is the examination and checking of financial statements by a professional auditor or accountant who has had no part in its preparation. The process involves an examination of the evidence from which the final revenue accounts and balance sheet, or other statements of an organization have been prepared, in order to ascertain that they present a true reflection of the summarized transactions for the period under review and of the financial state of the organization at the end date, so

Saturday, December 14, 2019

Me Hjgkhjlkghjlk Free Essays

_______ / 29 Score ____________________Name ________Period ________Date Study Questions: Through the Tunnel COMPREHENSION (10 points; 1 point each) On the line provided, write the letter of the best answer to each of the following items. _______ 1. Jerry’s mother allows him to go to the beach by the wild bay because she— A would like some time to herself B does not realize how dangerous it is C wants him to make friends with the boys playing there D does not want to be overly protective _______ 2. We will write a custom essay sample on Me Hjgkhjlkghjlk or any similar topic only for you Order Now Jerry is especially fascinated by the local boys at the wild bay because they — F speak a language Jerry doesn’t understand G are older and stronger than he is H dive from a rock and swim through an underwater tunnel J climb through a tunnel to reach a high rock from which they dive ______ 3. When Jerry masks his shame at not having found the tunnel because he was clowning around, the other boys — A laugh at his antics B frown like his mother C speak English to him D smile and wave at him _______ 4. Which statement best describes Jerry’s attitude toward going through the tunnel? F He feels the tunnel is more than he can handle at his age. G He’s frightened but determined to go through it. H The tunnel has little meaning but poses some interest to him. J He has no fears about getting through the tunnel. ______ 5. As soon as the local boys leave the wild bay, Jerry doesn’t go through the tunnel mainly because — A his mother made him promise not to overdo anything B Jerry doesn’t know where the tunnel is located C Jerry can’t hold his breath long enough D without goggles, Jerry can’t see underwater ______ 6. The event that forces Jerry to decide that he will make his attempt to go through the tunnel occurs — F after he watches the local boys go through the tunnel for a second time G when his ability to hold his breath surpasses two minutes H when he buys a pair of goggles enabling him to see clearly underwater J after his mother tells him that they will be leaving the beach in four days ______ 7. The best description of Jerry’s approach to going through the tunnel is that he — A enters impulsively and swims around until he finds his way out B waits until one of the older boys dives first and then follows him to safety C decides to wait until the following summer when is older and stronger D carefully plans and practices for several days before trying ______ 8. In addition to overcoming the dangers of the water, Jerry has to contend with — F his mother’s reluctance G his own rigorous training H taunts from the other boys J weather problems ______ 9. In the end, while eating lunch, Jerry tells his mother — A absolutely nothing about his adventure underwater B every detail of what happened as he swam through the tunnel C that he can hold his breath for three minutes underwater D that he wants to go swimming again that day ______ 10. Which statement best expresses the theme of â€Å"Through the Tunnel†? F Friendship is life’s great prize. G Amother’s love conquers all. H Proving one’s worth is never easy. J Never judge a book by its cover. LITERARY FOCUS (4 points; 1 poins each) On the line provided, write the letter of the best answer to each of the following items. ______ 11. Areader finds the symbolic meaning in a story by — A outlining the events in the story’s plot B interpreting and making connections among all of the story’s symbols C discovering the reasons a character acts the way he or she does D determining who the narrator is and how he or she is connected to the story’s Characters ______ 12. Of the following details from â€Å"Through the Tunnel,† the most important symbol in the story is the — F pair of goggles G umbrella H tunnel J villa ______ 13. The wild bay is a symbol for — A Jerry’s entrance into a new phase in his life B the ways in which Jerry’s mother coddles him C life in a foreign country D vacations and other exciting adventures ______ 14. Which of the following descriptions from the story helps to create a mood of danger? F â€Å"There she was, a speck of yellow under an umbrella that looked like a slice of orange peel. † G â€Å"Soon the biggest of the boys poised himself, shot down into the water, and did not come up. † H â€Å"It was as if he had eyes of a different kind—fish eyes that showed everything clear and delicate and wavering in the bright water. † J â€Å"Rocks lay like discolored monsters under the surface. † VOCABULARY DEVELOPMENT (5 points; 1 point each) Match the definition on the left with the Vocabulary word on the right. On the line provided, write the letter of the Vocabulary word. ______ 15. small; tiny a. contrition ______ 16. appeal; request b. supplication ______ 17. disbelieving; skeptical c. inquisitive ______ 18. regret or sense of guilt at having done wrong d. minute ______ 19. questioning; curious e. incredulous CONSTRUCTED RESPONSE (10 points) 20. On a separate sheet of paper, write a paragraph explaining what you think Jerry’s accomplishments are and how you think they change him. Support your ideas with at least two instances of symbols or figurative language from the story. How to cite Me Hjgkhjlkghjlk, Essay examples

Friday, December 6, 2019

Importance of Significant Budget Allocation for House Goods Inc

Question: Write about theImportance of Significant Budget Allocation for House Goods Inc. Answer: From the onset of the case study involving a meeting of HGIs marketing budget appropriation board, one of the main goals is to identify ways of increasing sales revenue in the coming year by 5 to 7 percent. As the CEO notes, smart marketing is vital in achieving sales growth as it represent the core objectives of any business which is providing a value proposition and readily availing it the end consumer at the right time of need. Despite Henry the Chief Marketing Officer presentation of facts concerning the shifting trend in marketing media platform and the exponential penetration of internet among consumers, the board remains unconvinced on the benefits of internet market to the companys objectives. We analyze the issues and evaluate solution action plans that can justify increased appropriation of resources towards internet marketing. Main issues identified with regard to adoption of increased internet marketing resource budget. It is clear that HGI does not fully utilize its resources across a wide range of promotional media as it only has a two percent budget on internet marketing. Reservation also arising from some board members include which range of product portfolios would benefit from internet marketing, the lack of measurable and actionable parameters that would be used when running internet campaigns as well as how to realign internet marketing with other forms of marketing such as promotional activities. Additionally, skepticism arises with regard to the reachability of internet marketing to target market especially in areas where internet has not yet penetrated and its overall impact on influencing the customer decision making process. Perhaps one of the most prevalent issue is the boards lack of understanding of internet marketing as a marketing tool and whether it is revolutionary market or evolutionary. In this case, such uncertainties are important consideration when venturing into any marketi ng mix strategy. Solutions that can be implemented to address the HGIs digital divide Increasing Revenue For an organization to attain its set objective of increasing revenue, the type of marketing mix strategies adopted are essential especially in the current of cutthroat market environment that demand competitive edge as well as sustainable strategies. While marketing remains as the most influential tool of developing and maintaining a companys market share, establishing an effective marketing mix is imperative in delivering the actionable information to the consumer from whom sales revenue is derived (Jain and Singh, 2002). Therefore, an integrated marketing mix involving various marketing channels at a companys disposal enhance the communication reach as well as the desired result of any marketing campaign: brand awareness, loyalty, customer acquisition and maintenance. Marketing, by characterization has changed in terms of scope. While in the past marketing revolved around the 4 Ps: Product, Pricing, placement and promotion, the current scope has increased to include People management, delivery and operational processes and Physical evidence of value extended to consumer. It has become hard to distinguish the product industry from the service industry as both elements are closely intertwined in delivering customer satisfaction, which is the ultimate derivative of the final consumer (Rafiq and Ahmed, 1995). Therefore, all these aspects need to be aligned during marketing and promotional activities in order to achieve optimum results. Measurability and accessibility of online marketing For HGI, like many other companies, resource allocation and Return on Investment activities are at the core of determining value creation from marketing activities. According to Hays et al., (2012), One way of measure the impact and success of social media is the number of feedback to a particular post, likes Hashtags and subscription to the advertisement wall post and also including a geographical track of the location from where the user is interacting. This can help HGI creating community forum that provide qualitative information feedback around a product all the while access innovative ideas for product development. Advertisement campaigns can take many media forms starting from online banners on other sites in which target market are deemed to visit, content marketing inclusive of links that direct the target consumer to actionable webpages; all of which, can be tracked from their point of origin. Such analytical capabilities become useful tools of tracking the resource usage as well as their effectiveness (Smyth and Lecoeuvre, 2015). Cost-per-click, Cost-per-action and Cost-per-thousand Impressions(CPM) are some of the way to evaluate how a campaigns resource are used thereby increasing accountability of funds. Response to Subscription newsletters can also provide qualitative information and also helpful in assessing the category of consumer decision-making process a customer falls on. Mobile text messages, provide access to every mobile phone holder irrespective of their market segment. While it is difficult to quantify its effectiveness, text messaging bringing in a personalization effect that makes a customer feel valued. Additionally, a qualitative research is made possible with real-time response and covering a wider geographical area with ease, thus increasing time value in terms of decision-making process. With all this measurable features included, it is up to the company to derive those measurable features that would best relate marketing resource to return on Investment while the rest serve as anchors to developing innovative value addition to product delivery chain. However, the interplay of the various marketing platform in communicating a message ultimately determines the effec tiveness of a marketing campaign strategy. Recommendation for HGI marketing Issue: Integrated marketing mix Currently the market domain is represented by an influx of promotional channels that require understanding of cross channel effects that each channel utilized, has on another. online and traditional promotional activities are dramatically increasing sales as they work together to maximize marketing campaign exposure to their market audience (Dinner, Van Heerde and Neslin., 2014). The unprecedented and exponential growth of internet activity and reliance can therefore not be ignored especially in the advent of social media platforms. Social media. The widespread increase of online purchase channels coupled with a variety of competing marketing outlets offline such as television, print and radio, offer a myriad of opportunities to a HGIs product portfolio performance. Opportunities range from enhancing Customer Relationship Management, promoting Corporate Social Responsibility, transparency and promotional activities. Yet firms face a complex problem in terms of developing a balanced m arketing budget that would maximize on communication with target audience. Zhang et.al. (2010) notes that the developing performance metrics that consider characteristic nature of each marketing channel and their cross-effect on the diversity of channels implemented. With more consumers relying more on internet, it is essential for HGI to allocate more resource on internet marketing to fully realize the benefits of cross-effect impact of promotional activities which are diverse in nature. Benefits of online marketing and its complimentary value addition to HGI marketing Internet marketing provides a number of avenues that can serve a company by increasing value in its overall product offering. For instance, Social media platforms such as Facebook and twitter, have the capacity to become powerful customer service and awareness tools that deliver information in real time. Secondly internet media also allows for real-time interaction with consumer groups that can be helpful in product research and innovation(Grnroos, 2004). Social media platforms are revolutionary in the aspect that they have merge visual, audio and textual content into one agent that enhances clarity in information distribution as well as value addition of the message being broadcasted. Unlike traditional media and television, information is retrievable and impervious to destruction (Kirti? and Karahan, 2011). HGIs usage of this channels also allow consumers participate in developing marketing content by sharing their intimate experiences with the company products, that have the capab ility of going viral and reaching an unprecedented number of people. The dynamic nature of internet platform coupled with the analytical data derived from internet providers and search engines creates that develops actionable intelligence information on customer segments and their behaviors (Kirti? and Karahan, 2011;Dibb, Simkin, Pride and Ferrell, 2005). For HGI, qualitative feedback could also assist in establishing which of their product ranges could be marketed through e-stores and create buzz around new product being launched in the market. According to Deliotte (2010), digital multi-channels such as mobile messaging, email, web sites, social media along with predictive analytics, create a holistic customer experience that take s on endless product journeys, that lead to long customer lifetime value, profit growth and in turn increase shareholders value(Zhang,Dixit and Friedmann,, 2010). Integrated marketing mix is seen where a specific message is communicated by multiple channel with which are planned with respect to customer behavioral trends to maximize on exposure of the message. The information communication is interlinked across all marketing platform that is ideally meant to lead the interested target market to take action of seeking further information (Broderick and Pickton, 2001). For example, a HGIs television campaign advert could offer discounts and price coupons and gifts to target consumers who are subscribed to various internet media sites or promote a product on their social media platforms. Upon respon se to the call to action, customers find links, and additional information to company website, online community forums and checkout trolleys along with information on where to physically but the products. The same content could be also used in printing media as in television and webpage. These could allow HGI to plan for automated communication at the specific time a target customer accesses the online media. Conclusion With the diversity of online marketing platforms coupled with traditional electronic media, the ability to increase market share performance are a likely eventuality. HGI stands to benefit from a balanced resource allocation across all its utilized marketing channels, including the internet. The benefits of adopting internet market spread far beyond the marketing its value proposition as it also creates new avenues of market research and innovation that delivered in real-time and allow a fast-paced decision-making process. The application of social media platform and other online media not only compliment traditional media but also provides actionable inform that could speed up the customer decision-making process from awareness to purchase. Penetration of digital media such as mobile phone can be used to reach far wide market regions including remote and rural areas. Reference Dinner, I.M., Van Heerde, H.J. and Neslin, S.A., 2014. Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. Journal of Marketing Research, 51(5), pp.527-545 Smyth, H. and Lecoeuvre, L., 2015. Differences in decision-making criteria towards the return on marketing investment: A project business perspective. International Journal of Project Management, 33(1), pp.29-40. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), pp.211-239. Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J. and Weitz, B.A., 2010. Crafting integrated multichannel retailing strategies. Journal of Interactive Marketing, 24(2), pp.168-180. Jain, D. and Singh, S.S., 2002. Customer lifetime value research in marketing: A review and future directions. Journal of interactive marketing, 16(2), pp.34-46. Kirti?, A.K. and Karahan, F., 2011. To be or not to be in social media arena as the most cost-efficient marketing strategy after the global recession. Procedia-Social and Behavioral Sciences, 24, pp.260-268. Broderick, A. and Pickton, D., 2001. Integrated marketing communications. Financial Times Prentice Hall. Deloitte, 2010. Briging The Digital Divide:, s.l.: Deloitte. Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C., 2005. Marketing: Concepts and strategies (p. 850). Houghton Mifflin. Rafiq, M. and Ahmed, P.K., 1995. Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics. marketing intelligence planning, 13(9), pp.4-15. Grnroos, C., 2004. The relationship marketing process: communication, interaction, dialogue, value. Journal of business industrial marketing, 19(2), pp.99-113. Zhang, J.Q., Dixit, A. and Friedmann, R., 2010. Customer loyalty and lifetime value: an empirical investigation of consumer packaged goods. Journal of Marketing Theory and Practice, 18(2), pp.127-140.